A typical setup
- 1They search for a burst pipe
- 2They see an ad about plumbing in general
- 3They land on your homepage, listing every service
- 4They leave, and you never know they were there
Same ad spend.4x the leads.
An AI Google Ads manager that structures your account around what people actually search for, and waits for your yes before anything launches.
7 days free · No contract · Cancel any time
Connect your account
Two clicks. No contracts, no calls.
Add your site and budget
Your site, your spend, your area. You set it.
Your account gets built
Every job gets its own keywords, ad and page.
You approve what matters
Nothing launches, and nothing adds spend, until you say yes.
It keeps working
Watches every night. Shows you where every lead came from.
- spend unchanged
- £210/week£210/wk
- lead volume
- 1–3/week → 1–2/day1–3/wk → 1–2/day
- cost per lead
- £100+ → under £15£100+ → <£15
- then choose a plan
- 7 days free7 days
One client case study. Your results will depend on your market and budget.
From a website to four jobs.
A plumber’s site. Four different searches. Four groups that stay apart.
Website
riverside-plumbing.example
Ad groups built from the site
Emergency Plumbing
- emergency plumber2,400
- burst pipe plumber720
- 24 hour plumber590
Boiler Repair
- boiler repair1,900
- boiler leaking880
- no heating1,300
Bathroom Installation
- bathroom installation720
- new bathroom1,100
- bathroom fitting480
Drain Unblocking
- blocked drain1,600
- drain unblocking880
- blocked toilet1,200
Searches that would never have called you
plumber jobshow to fix a dripping tapplumbing coursesboiler prices
Illustrative monthly searches. Not live Planner figures.
How the account is usually run.How it should be.
Same search. Two paths. The page they land on is the difference.
VettedAd
- 1They search for a burst pipe
- 2They see an ad about burst pipes
- 3They land on a page about burst pipes, with your number at the top
- 4They call, and you see exactly what they searched for
What's running
Nine jobs the account needs. Each one is built to match the search that earned the click.
Keyword Intelligence
Finds what your customers actually type
Ad group structure
One service per group, no overlap
Negative keywords
Blocks searches that waste your budget
Ad group separation
Stops your own groups bidding against each other
Ad copy
Written per group, matched to the search
Landing pages
A page per ad group, continuing the conversation
Lead tracking
Every enquiry traced to its ad group and page
Account audit
Shows where the money is going now
Optimiser
Watches performance and proposes changes
Automation without handing over the keys.
AI does the repetitive work. Important changes wait for your approval. You can see the reasoning behind every change.
The repetitive work
Research, grouping, exclusions and copy drafts run in the system so you are not doing them by hand every week.
Your approval
Important account changes wait until you say yes. Nothing sensitive goes live because a model felt lucky.
The reasoning
You can see why a change was proposed: which search, which group, and what it is trying to fix.
Who it is for
Local and service businesses that live on inbound calls. The trades below are examples. The same structure works for others.
For example
Plumbers
Emergency and planned work are different searches. They should not share an ad.
Driving schools
Automatic, manual and intensive are three different customers.
Electricians
A fault call and a rewire are not the same job, and not the same page.
Dentists
Someone looking for a specific treatment should not land on a general practice page.
Accountants
Year-end, payroll and a first-time enquiry are different intents.
Home-service businesses
Each service you sell should have its own group, ad and page.
Agencies managing multiple accounts
The same structure, in the client’s Google Ads account, on every workspace.
If people search for the job you do, it belongs here. This is not a closed list.
Questions
VettedAd is an AI Google Ads manager for local businesses. It builds Search campaigns from a website or a seed phrase, then helps you manage them with visibility and approval on important changes.
Yes, when the work is constrained by search intent, themed ad groups, and your approval on important account changes. VettedAd is built for that, not for unsupervised spend.
It starts from your website or a seed phrase, researches what people search, groups related searches into ad groups, writes ads and negatives, and lets you review before anything is pushed to Google Ads.
Yes. Each ad group can get a page built around the same service and intent, instead of sending every click to a generic homepage.
It identifies neighbouring and low-intent searches during the build, then lets you review and apply exclusions so irrelevant queries do not keep spending.
Only to cut waste. On a schedule, the Optimizer can pause a keyword that is clearly wasting money, trim a borderline bid by 8 percent, or block a search that is plainly not a customer, and each of those can be undone for 24 hours. Anything that adds spend or reach waits for your approval, and nothing launches without your yes.
Yes. Conversion and lead tracking connect each enquiry to the landing page it came from, and to the campaign and ad group behind it when the page was built for one.
Yes. The same system can run on your own account or on local-business client accounts you manage.
Typical tools speed up changes. VettedAd structures campaigns around search intent first, then keeps important changes visible and under your control.
You already know what's been going wrong.Now go fix it.
Connect in two clicks. See the whole build before anything goes live. No contract, nothing spent until you say go.
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